Earlier this year, we flagged this Firehouse Subs when it first appeared in state filings, back when it was still just a suite number and a construction timeline pointing toward late 2025. At the time, it was very much a “we’ll see” situation. Now, the paper trail has caught up with reality.
The Firehouse Subs at 11115 W Grand Parkway S, Suite 170 in Richmond has quietly opened and is already serving customers. Recent reviews show people stopping in during a soft opening, and an owner response confirms the doors are officially open, even if online listings lagged behind for a bit.
The location sits along the eastern edge of the Aliana area, in a growing retail corridor anchored by Costco Wholesale and surrounded by familiar names like Target, Raising Cane’s, and EōS Fitness. With Costco traffic feeding the area throughout the day, this was always going to be a high-visibility spot once it went live.
The restaurant occupies a 1,378-square-foot space, consistent with Firehouse Subs’ newer fast-casual layouts. Early customer feedback has been mostly positive, calling out friendly staff and solid food. A few reviews mentioned limited indoor seating, which isn’t unusual during a soft opening and could evolve as operations settle.
About Firehouse Subs
Firehouse Subs was founded in 1994 by former firefighters in Jacksonville, Florida. The chain is known for hot specialty sandwiches and its long-running support of public safety causes. Today, it operates more than 1,200 locations across the U.S. and Canada, often choosing busy suburban retail hubs like this stretch of Grand Parkway.e chain has expanded to over 1,200 locations across the U.S. and Canada, often placing new stores in busy suburban centers like this one in Richmond.
Last Updated on December 31, 2025 by F.E.M