Construction is underway on Virginia’s first Buc-ee’s travel center, located at 838 Friedens Church Road in Rockingham County. The 74,000-square-foot building is rising just off Interstate 81 near Exit 240, south of Harrisonburg. Buc-ee’s has confirmed that the Rockingham location is expected to open by June 30, 2025.
According to Virginia Business and WHSV, this Buc-ee’s will include 120 gas pumps and over 20 EV charging stations. The development will create around 200 full-time jobs and bring one of Texas’ most iconic brands into a new market.
A Farmland Crossroads Prepares for Change
Historic aerial imagery from March 17, 1989, shows the site as uninterrupted farmland with rectangular crop fields. The location sat between the I-81 corridor and North River, with minimal development nearby.
Today, the area has grown into a logistics hub. The future Buc-ee’s sits across from a Walmart distribution center and near Danone North America’s facilities. A recent image from February 9, 2024, reveals major land clearing and early construction activity on site.
Road connections have improved significantly over time, particularly around VA-257, making the site more accessible to both local and interstate traffic.
What’s Next for the Site and the Region
This location will serve as Buc-ee’s flagship entry point into Virginia, with future sites planned in New Kent and Stafford Counties. The Rockingham store’s high-visibility location on a major interstate makes it a key part of the company’s eastward expansion strategy.
As construction progresses, the site is expected to become a major draw for travelers and regional visitors. The location is already marked on Google Maps as the “Future Site of Buc-ee’s,” attracting attention from curious locals and fans of the brand.
SprawlTag will continue to monitor the project and provide updates as the June 2025 opening approaches.
Last Updated on April 3, 2025 by F. E. Mufute