This Plainview, Texas, Whataburger Opened Earlier This Year: How is it Performing? ⋆ SprawlTag.com

Whataburger’s Plainview location opened in May 2025 along the Olton Road corridor. Several months have passed, making it a good time to check in and see how the restaurant is settling into the area. The opening added another major chain to one of Plainview’s most active commercial stretches.

Construction and Opening

The project wrapped up in the spring, slightly later than the early projection of a March debut. The building follows Whataburger’s updated layout with modern drive-thru lanes and a clean interior design. Early reports noted that the restaurant added more than one hundred local jobs, contributing to a growing commercial cluster on this side of the city.

Location Context

The restaurant sits in a high-traffic section of Olton Road near other established businesses. This corridor has seen steady growth over the past few years, making it a natural fit for another fast-food anchor. The store benefits from strong visibility and a consistent flow of nearby retail and service traffic throughout the day.

This March 2025 Street View shows the new Whataburger nearing completion along the Olton Road corridor. The building and parking layout were already in place, with exterior work largely finished as the restaurant prepared for its late-spring opening.

How It’s Doing

The location holds a 3.8 rating on Google with more than one hundred reviews. Customers frequently mention friendly management, quick drive-thru service, and dependable menu items such as the patty melt and chicken strips. Some reviews note slower periods during busier times and occasional order accuracy issues, which are common for newer stores still adjusting staffing and workflow.

Customer Reviews Snapshot

Rating: 3.8 (112 reviews)
Common highlights: management, drive-thru, patty melt, toast, kiosks
Positive themes: clean dining room, helpful staff, good portion sizes
Mixed themes: order corrections, peak-hour delays
Example: One reviewer described the visit as enjoyable and praised the team even with a steady lunch rush.

This 2018 Street View shows the previous Days Inn that occupied the site before redevelopment began. The motel covered much of the parcel for decades until the property was cleared to make way for the new Whataburger project.

A Look at the Site’s History

Before Whataburger, this spot had quite a different look.

Historical aerial images from the 1950s show a drive-in theater at this location. Like many classic drive-ins, it had a semi-circular parking layout with a projection building at the center. It was one of several drive-ins that operated in Plainview during that era, but its name isn’t confirmed.

By the 1960s, the site had changed, and a motel appeared near where the Whataburger is being built. Decades later, street view images from 2018 show the property operating as a Days Inn. By 2022, the motel was gone, clearing the way for new development.