This New Target in Queens, New York Opened in July — Here’s How It’s Going So Far

Target’s long-delayed store in Astoria is no longer just a rumor. After years of construction setbacks, the location at 22-11 31st Street officially opened its doors in July 2025. We first covered this project back when locals were still wondering if it would ever happen. Now, Astoria residents are getting their first taste of the new store.

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From Delays to Opening

When we last looked at this project, Target had faced multiple postponements tied to escalator installation issues, supply chain disruptions, and shifting timelines. Originally announced in 2017, the store seemed stuck in limbo through early 2025. That changed on July 20, 2025, when the company marked its grand opening. The Astoria location occupies the upper floors above Burlington, with Target signage now firmly in place along 31st Street.

2021 aerial view of the site before the Key Food building was razed.
2022 aerial view showing the new Target construction.
Street view of Key Food supermarket from 31st street.
Same view in 2022 during construction.

What Shoppers Are Saying

Early reviews give the store a 4.0 rating on Google with about 60 responses so far. Many praise the clean aisles, helpful employees, and faster-than-expected self-checkout lines. On Yelp, shoppers describe it as “beautiful and well stocked” with a surprisingly strong grocery section. Reddit users noted competitive prices, calling out $2.99 eggs, 99-cent pasta, and chicken breasts at $3 a pound — lower than many local markets. The overall tone is relief mixed with excitement after years of waiting.

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Astoria Finally Gets Its Target

With the store now fully open, Astoria residents have a new option for groceries, clothing, electronics, and everyday essentials. The addition of Target brings another retail anchor to the Ditmars Boulevard area, complementing the existing Burlington on the ground floor. After years of uncertainty, the Astoria Target is up and running, giving the neighborhood the convenience that locals have been asking about since we first reported on this site.

Location History

Last Updated on October 6, 2025 by F.E.M

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