This article is an update to a post originally published on October 13, 2021.
Target’s Union Square location opened on October 17, 2023, as part of the company’s push to expand its urban-format stores across New York City. Located at 10 Union Square East, this compact version of the retail giant includes a CVS Pharmacy, a limited grocery section, and order pickup and delivery services.
Now more than a year and a half later, reviews on Google, Yelp, and TripAdvisor offer a clear picture of how the store is performing—and it’s not all smooth sailing.
Self-Checkout Problems Are a Recurring Theme
One of the most consistent complaints across platforms is the self-checkout experience. Multiple reviewers on Google and Yelp say lines often build up while only a few machines are working. Customers have reported waiting in lines “eight deep” while other kiosks sit unused. Several also mention being denied use of self-checkout because they had more than 10 items—a relatively new policy that frustrates many.
A reviewer on Reddit said they were turned away from an empty checkout area due to the limit, even though no staffed lanes were open. It’s a small store, but the checkout bottleneck seems to be a big issue.
Security Measures Slow Down the Shopping Experience
Shoppers on Yelp and in media coverage from outlets like The Sun have also taken issue with security practices. Everyday items like socks, razors, body wash, and even underwear are locked behind glass at this location. These anti-theft measures require staff assistance, which can be slow—especially during peak hours.
While some understand the need for theft prevention in busy areas, the overall effect is that even quick trips can take longer than expected.
Compact Layout Comes with Trade-Offs
This is a “small-format” Target, and it shows. Customers on TripAdvisor and Business Insider note that the store lacks many amenities found in suburban locations. There’s no Starbucks, no public restrooms, no dressing rooms, and limited product variety due to the tight footprint.
Some shoppers appreciate the convenience and the location near public transit, but others feel the space is cramped and the layout awkward. A few also mention that restocking can be inconsistent, particularly in the grocery section.
Staff Experience Varies by the Hour
Staff reviews are a mixed bag. Some customers describe employees as helpful and friendly, especially in the pharmacy or order pickup areas. Others say staff is hard to find when lines are long or when help is needed for locked items. The experience seems to vary depending on time of day and how busy the store is.
Location
Union Square is a historic neighborhood in Manhattan, New York City and began as farmland. Before construction of the Zeckendorf Towers the location was home to the old Union Square Hotel which was razed to make way for the Zeckendorf condominiums in 1987.
Last Updated on July 19, 2025 by F.E.M