H-E-B is continuing its expansion into the Dallas-Fort Worth metroplex with a new store on the northwest corner of Heritage Trace Parkway and Riverside Drive. The site is to the east of Interstate 35 West, exit 63. This will be the second H-E-B in Tarrant County along with the Mansfield location also under construction. In 2022 H-E-B opened two other stores in Plano and Frisco.

The 1st H-E-B store in Fort Worth is a part of the Alliance Town Center community in north Fort Worth, which has over 41 big-name retailers and 6 residential communities.

Street view from the Heritage Trace Parkway and Riverside Drive intersection in 2022.

H-E-B is a privately held supermarket chain based in San Antonio, Texas. The company was founded in Kerrville, Texas back in 1905 by Florence Butt. Her son, Howard Edward Butt, took over and the supermarket began using his initials as the store’s new name.

Fort Worth flag.

Location History

Fort Worth’s population has seen significant growth over the last decade, approaching 1 million. A lot of the growth is in the northern part of the city which was undeveloped 20 years ago.

1995 aerial view of the same area when Fort Worth had a population of 470,880.
Same view 6 years later with the new Heritage Trace Parkway under construction.
2022 aerial view with the future H-E-B site being cleared work being done to expand Interstate 35W.

3451 Heritage Trace Pkwy, Fort Worth, TX 76244